How do you do that? As

How do you do that?

As a professional Yellow Pages ad designer with a history of generating outstanding customer response and ROI for my clients, I?ve written a series of articles offering in-depth analysis and advice on each element of successful Yellow Page ads. For convenience, I?ve summarized my main points here, and provided a link to these articles in my signature block.

Fundamentals of Yellow Pages advertising – rake in the phone calls by:

Laser-targeting only your most important prospects.

Using a large, compelling headline and unexpected images that work together to attract the eye of your prospect and set your business apart in a meaningful way.

Writing compelling copy that speaks to the emotional needs and desires of your target audience.

Using a powerful call-to-action near your phone number to close the deal (get the call).

A successful Yellow Page ad will have the power to visually stop readers in their tracks, draw them into the copy and persuade them with electric words that address their specific needs, concerns and fears.
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[ OldFriends. co.nz ][No Published Headline]

[ OldFriends. co.nz ][No Published Headline]

0 Comments | Timaru Herald, Mar 16, 2005

OldFriends. co.nz

Ever wondered what happened to your best mate from primary school? Or that girl that you never had the guts to approach at high school?

This site can help you get in touch with people from your past. Thousands of Kiwis, many now living all around the world, are listed on this site.

By joining the site (for free) you can find out where they are, what they’re doing and how to contact them
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Masters cruises to 2nd win in Hunt 3K UM star misses record;

Masters cruises to 2nd win in Hunt 3K UM star misses record;

0 Comments | Bangor Daily News, Jul 5, 2010 | by RYAN McLAUGHLIN

BANGOR – Knowing what Riley Masters was trying to accomplish, a throng of Independence Day parade-goers lining Main Street erupted once the homegrown University of Maine running star blasted down the long, gradual hill toward West Market Square.

Fashioning a yellow Oregon Track Club singlet, the Black Bears’ star and Bangor native fed off that energy – even waving to the crowd at one point – as he gunned for a two-decade-old course record in Sunday’s Walter Hunt Memorial 3,000-meter road race.

Although Masters fell three seconds short of his goal of eclipsing the longstanding mark set three years before he was born, his strong 8-minute, 13-second run from upper Wilson Street in Brewer to Pickering Square in Bangor, finishing with a last-gasp kick over the Kenduskeag Stream footbridge, was plenty satisfying.

“Going across the [Pickering Square] bridge I was working [hard], I figured if I closed pretty hard I might get it,” he said.

Gerry Clapper and Tim Wakeland share the course record of 8:10.

Runner-up and two-time champ Mike Bunker of Rockland came in 17 seconds behind Masters at 8:30, while Bangor’s Adam Goode was third in 8:40.

Rounding out the top five were Rich Tremain at 8:46 and Ryan Walling of Cary, N.C., in 8:51.

The women’s race featured a first-time champion in Elizabeth Brunton of Birch Harbor, making her debut at the 3,000-meter distance.

Brunton completed the course in 10:10, while Jennifer Dagan and Jennie Lucy, both of Bangor, were 20 seconds back, running 10:30.

Kristine Guaraldo of South Portland’s 10:33 and Maggie Moss’ 10:44 comprised of the top five women.

The stage was set for a storybook ending to a remarkable season for Masters, who has re-written the University of Maine record books left and right while running in two NCAA Championship races, but he simply ran out of gas after turning onto Exchange Street, mainly attributed to the quick start on the downhills.

“I tried to go out hard so I had some room for error in the last half, but it didn’t work out,” he said.

“I was thinking maybe I’ll go out a little bit slower this year, but once the gun went off I just said to myself, I want to go for it,” added Masters who sliced three seconds off his 2009 winning time (8:16).

Masters was never seriously threatened, breaking away from the pack right from the gun and hammering the first mile in 4:07, but the 80-degree temperatures, bright sunshine and high humidity made keeping that pace a challenge.

“The heat was really tough, so it took a lot out of me, especially going out that quick,” Masters said.

Even though he just missed breaking the record shared by two of Maine’s top road runners of all time, ending his season with a convincing win in the Queen City was plenty for the 20-year-old Masters to smile about.

“This is a race I’ve run since I was younger, it’s always fun to do this,” said Masters, who is ready for a break from running and is looking forward to resting up for his junior cross-country season and playing some golf with his dad.

While this type of race catered perfectly to a track standout in Masters, Brunton, who specializes in the 5K and 10K distances, had to alter her workouts slightly for her first Hunt race.

“I did 200s and 400s [on the track] instead of 800s and mile repeats, which is what I normally do because I was training for the longer distances,” Brunton said, “but I knew this was coming so I switched it in the last three weeks.”

Brunton’s quickly emerging into one of Eastern Maine’s top female road racers, a fact that was further enhanced by her winning one of the state’s top races.

“I definitely wanted to win it, that’s usually my goal for all the races [I do] this year,” she said.

Like Masters, Brunton wasn’t really seriously threatened, and she looked strong and fresh as she blistered through the finish line.

“This is my ninth race this season and it’s probably the best one that I’ve had this year,” said Brunton.

The race featured 467 finishers, a bit down from last year’s record throng of 511, but participants came from in and out of state.

Walling, who was fifth overall, was part of a high school cross country team from Cary, N.C., which made the trek to Bangor from the Tar Heel State, with both the boys’ and girls’ teams participating.

The girls’ team wound up winning the female team award.

rmclaughlin@bangordailynews.com

990-8193

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How faithful are you, financially?

How faithful are you, financially?

0 Comments | DNA. Sunday; Mumbai, Jul 18, 2010 | by Kumaran, Uttarika

When 27-year-old financial consultant Prerna Sinha tied the knot, her husband, accustomed to living in South Mumbai, expected her to contribute to the exorbitant rent of their new South Mumbai apartment. “He asked me details about my income. Without even thinking, I told him a figure that was about Rs15,000 less than what I make,” says Prerna.

Or take the case of 35-year-old copywriter Stan Braganza. He shared a joint account with his former wife, but had another account for investments which he hid from her during their marriage. “The only reason I did that is that my investments were on the riskier side, such as stocks and real estate. I just wanted the freedom to invest without the fear of hearing an ‘I told you so’ from her when things didn’t go well,” he says.

It’s about control

Money has traditionally been one of the sticky points of a marriage. And when one partner conceals information from the other – either what they earn or what they spend or what they invest – it could lead to marital turbulence. In India, however, the underlying issue behind financial infidelity has less to do with who’s hiding how much, than with control, as in the case of Braganza.

“Money plays two important roles: it offers security and it offers freedom,” says Dr Kamal Khurana, a New Delhi-based marriage therapist, “Security refers to saving for the future while freedom refers to the ability to acquire and own. Such attitudes are imbibed in us as we grow up. Generally, girls are raised to believe in the importance of saving while boys are more likely to be indulged through spending.” In Dr Khurana’s experience, financial conflicts in a marriage tend to be a clash between such divergent attitudes about spending and expenditure.

In fact, in 2005, a nationwide study conducted in the United States among married couples found that one in three had lied to their partner about finances, most often about personal spending or spending on the kids. With the subsequent recession, layoffs and rising debts, these numbers are believed to have worsened. Financial experts like David Bach, author of Smart Couples Finish First, list financial infidelity as among the top four reasons for divorce
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Facebook considers legal bid after 100 million users' details

Facebook considers legal bid after 100 million users’ details

0 Comments | Herald, The; Glasgow (UK), Jul 29, 2010 | by ALISON CAMPSIE

FACEBOOK is considering legal action after the personal details of 100 million users were published and freely distributed on the internet.

The details were “scraped” by web security expert Ron Bowes to highlight how a change in Facebook’s privacy settings has left millions of people unaware that their information can be openly accessed.

The list, published on the website Pirate Bay, contains links to every name, profile and unique ID of those left exposed by the new privacy policy adopted by Facebook. By last night more than 1000 people had downloaded the file. Bowes used a simple code to collect the data, claiming his work highlighted privacy issues on the social networking site.

Facebook said the information was already available on the website but that it was investigating the methods used to collect and publish the material.

A spokesman said: “In this case, information that people have agreed to make public was collected by a single researcher. This information already exists in Google, Bing and other search engines, as well as on Facebook
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Yes, I’ve Had Gaps

Yes, I’ve Had Gaps In My Employment
History–What Can I Do About It?

1. Honestly, there is not a single person
who has not had SOME gaps in their
work history. Anyone who says differently
is someone who might not always tell the
truth.

2. So, you, job seeker have had some
employment gaps in your career/work life.
What to do? What to do?

3. Sit down and write out what you did
during your time of unemployment. Most
people who are out of work do NOT spend
all of their not working time in front of a TV!
What you did is a measure of what your
values and interests are. If you loafed,
where did you do your loafing? Reading,
baking, driving, hanging out? WHAT DID
YOU DO AND WHY DID YOU DO IT?

4. Condense these periods of unemployment
to look for a pattern. If you were “laid off”
a few times, what jobs were you doing and why
were you “laid off”? Look for skills that you
used with employment gaps.
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You will learn the art of

You will learn the art of tanning hide using the traditional method of brain tanning and will have an awesome finished skin to take home.

One of the most popular classes is the ?Brain-Tanned Buffalo Robe? class. If you are serious about tanning, you can tan a buffalo and make a wonderful finished product such as a bedroll.

tandyleather.com

With operations in Canada and Texas, Tandy Leather has been in business since 1991. At this company, you can buy leather wholesale and receive a guarantee on all your purchases. In addition to selling, they also offer classes in leather making.

advleather.com

They offer basic and advanced courses in the repair and restoration of leather furniture, automotive leathers, and other leather-uphostered items.

*** Hey! Want To Make Something Out Of Leather? ***
Discover How To Make Leather Crafts for Fun and Profit
Click Here ==> Leather Craft.
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Most people throughout our modern countries

Most people throughout our modern countries would find it hard to imagine starting the day without their coffee. And nowadays, coffee comes in all kinds of forms and flavors and costs a pretty penny besides?not just in dollars, but also in health.

Most Americans love coffee. Coffee is their morning buddy and comforting friend at any time of day. Just the smell of it is enough for many to get lured into another cup. Many people would choose to give up many things before they would ever consider sacrificing their lifetime friend. They even convince themselves that coffee must be good for them.

According to Dr. John McDougall, M.D., 80% of the world drinks caffeinated beverages, and many of those drinks come in the form of coffee.
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Herald; Dubuque, Iowa – Wisconsin/Illinois briefs

Wisconsin/Illinois briefs

0 Comments | Telegraph – Herald; Dubuque, Iowa, May 19, 2010

Doyle wipes out auto title loans with veto

MADISON, Wis. – Gov. Jim Doyle single-handedly banned auto title loans in Wisconsin on Tuesday.

The governor signed a bill that will regulate payday lending for the first time after years of unchecked growth by the industry. But he creatively used his partial veto power to rewrite the law, banning auto title loans and making other changes to protect consumers from what he called “predatory lending practices.”

Lawmakers approved the plan last month, but decided not to ban the short-term loans that are secured by a car title after key senators objected in the final weeks of the session. Instead, the bill that cleared the Senate and Assembly called for limiting auto title loans to one per customer for no more than 50 percent of the car’s value, excluding fees.

Doyle vetoed sections of the bill to prohibit licensed lenders from issuing auto title loans when the law goes into effect Dec
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In computer terms, it's garbage in garbage out

In computer terms, it’s garbage in garbage out

0 Comments | New Straits Times, Jul 28, 2010 | by Tam Yeng Siang

AT first, when I read the letter, “Why wasn’t I asked all 51 questions?” (NST, July 23), it struck me as a simple case of incompetence.

But, on reflection, I realised that the enumerator who interviewed my family and I did not do much better, as she asked me only our names, ages, religious affiliation, and profession. She then left hurriedly. I spoke with my neighbours and it seems that only three or four basic questions were asked.

Now, based on the superficial work of enumerators nationwide, we can come to the conclusion that the results of the census on government strategy and planning is likely to be disastrous.

During my days as a computer systems and programming student, we were always told of the acronym “GIGO” – Garbage In Garbage Out. And in the book, Analytics, the author has stressed that, “… in cases where data is of low quality, you have to trace it back to the source
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